Wear comfort.
Embrace your confidence.

Support your shape.
Express your beauty.

BOWA was created because we believe women deserve more than an intimate apparel purchase based only on appearance. With so many styles to choose from, finding the right size, fit and support can still feel difficult. We want to make that choice more thoughtful—and more personal.

Maggie (張宇傢) personally leads BOWA as its intimate apparel brand director. With more than 20 years of professional textile experience, she brings her passion for beauty and personal wellbeing to the direction of the brand. BOWA is a personal commitment to sharing more considered intimate apparel choices with women.

Our purpose is to help women find support that suits them, explore a comfortable wearing silhouette, and feel more confident in their own shape. BOWA is not built around one ideal body. We want women of different shapes and life stages to feel welcome, seen and free to express their beauty.

Breast wellbeing matters to us. We encourage women to pay attention to fit and comfort, ask questions about sizing, and take their own wearing experience seriously. Our aim is to support informed choices about intimate apparel, with care for the person wearing it at the centre.

For Maggie, care begins with paying attention to the person in front of her. Whether sharing ideas about intimate apparel or offering support to children and families facing difficult circumstances, she hopes to do what she can with sincerity. BOWA carries that same intention: to listen a little more, consider each person’s needs, and bring a little warmth to everyday life.

Maggie’s professional experience and community involvement are described using information provided by the brand team. Our fitting guidance concerns apparel fit and wearing appearance; it is not medical diagnosis or treatment.